Why Nordic Naturals
Nordic Naturals began with a simple premise: Do whatever it takes to offer the highest-quality supplements to as many families as possible.
When we started out in 1995 the key industry challenge was product quality. Most American fish oil was rancid and tasted terrible. So we set out to develop a manufacturing process that would bring to life our vision of optimal health, focusing on fresh, pure fish oil with high omega-3 value. When our products entered the market, people noticed the exceptional health benefits they provided to families, and their pets, and began to change the way they viewed fish oil.
With twenty-six years of experience Nordic Naturals is now the #1 fish oil brand in America.† Our products are guided by the latest research and technology, as well as our company’s Norwegian heritage. Both keep us focused on serving generations of people and pets with the highest-quality omega-3 nutrients.
Along the way, we’ve stayed mindful of our impact on people and the planet. We carefully manage our business so we can offer our customers the purest essential nutrients, made with manufacturing technologies and business practices that are sustainable well into the future. As a family-owned company with no shareholders to answer to, we’re unique in our ability to do it right at any cost.
Research Backed
Science is in our company’s DNA. We focus on ingredients that have been proven to be the most beneficial to health—including pet health. Leading research institutions regularly choose Nordic Naturals for their clinical studies thanks to the proven purity, freshness, and concentrated omega-3 levels in our fish oils.
Sustainable
All our fish oils are Friend of the Sea (FOS) Certified to guarantee that the fish we use come from healthy fisheries. They’re sourced in line with strict standards for fishing method, by-catch reduction, and social accountability.
Always Non-GMO
Since our founding, we've been committed to using only non-GMO ingredients in everything we make. We work with a third-party certifier who rigorously tests and verifies all the ingredients we use across our entire product line for the absence of GMOs.
Proven Pure
Everything we make is third-party tested to verify purity and potency because transparency and manufacturing is so important to you—and us—we offer certificates of analysis on every product.